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AR Studio – A video editor portfolio

Client

AR STUDIO

Timeline

1 month

Project Type

Portfolio

About this project:

This project involved designing and developing a modern, responsive portfolio website for a professional video editor. The goal was to showcase the client’s editing skills, past work, and services in a visually engaging way that appeals to potential clients in the media and content creation industry.

Client Requirement:

A clean and professional design focused on visual media.
A video portfolio section with embedded reels or YouTube/Vimeo content.
Service overview and contact section.
Responsive design for mobile, tablet, and desktop views.
Easy-to-update backend, preferably using WordPress and Elementor.
Fast loading and SEO-friendly.

Problems:

The client had no prior branding (colors, fonts, or logo), making it necessary to build a design identity from scratch.
Videos were hosted on different platforms, affecting uniformity and speed.
The client wanted an easy way to update the portfolio without technical assistance.
The initial video files were large, impacting performance.

Solutions:

Created a minimalist yet bold design using dark backgrounds and accent neon colors to highlight video content.
Designed a custom video gallery using Elementor and custom post types for easy portfolio management.
Used optimized video thumbnails and lazy loading to improve performance.
Integrated Vimeo for consistent video playback and faster loading.
Built the site with WordPress + Elementor for client-friendly editing.

Style Guide: